Wang Zhijue, a post-1990 generation in Shanghai, liked cats when she was a little girl, but she never thought that one day she would start a business about pets.

Wang, with a major in media, thought she would set up her own social media platform about pets. However, after securing financing via the Venture Valley of Tongji University, Wang quit her job and put her heart into the startup. On investors' advice, Wang picked up three cats, rented a house and started a company.

Wang and her former colleague Mingzhu now run a shop on China's biggest online shopping platform Taobao, selling cat food and related products.

Everyday their job revolves around three cats: playing with cats, taking photos or videos of them and then putting them online to attract more fans. They run their own accounts on social network sites, including WeChat and Sina Weibo, and have nearly 500,000 fans and followers.

They have also attended some trade shows to promote their products and find more interesting products.