As of July 30, China had three female players ranked in the top 100, with Zhang Shuai as 32nd, Wang Qiang 53rd and Peng Shuai 81st. Peng has won three majors' doubles, including one WTA Finals championship. Their predecessor Li Na was ranked second at the peak of her career.

Lawler, whose association has been tapping the Chinese tennis market for 10 years, said China will create the next champion. "She won't have to be Li Na as there is only one Li Na. That is the beauty of the sport."

The partnership with Shenzhen-based real estate developer Gemdale Cororation was, according to Lawler, the option for future proofing the WTA, as it understands the sport is not only about the professional side but also the added value in the grassroots and community.

Gemdale has built more than 5,000 tennis estates nationwide during its 22-year history of investment in tennis, and sponsored the year-opening Shenzhen Open. The Grand Gemdale tennis fund was established in 2010 to tap young talents from the grassroots level, especially from underdeveloped areas nationwide.

China currently hosts seven WTA events, including the Premier Mandatory China Open, only next to the four majors. "Each tournament is part of our family and that is what we aspire to work together to maximize the sport's impact globally."