BUCHAREST - Chinese technology company Xiaomi on Saturday opened its first official store at a shopping center in Bucharest, capital of Romania.

Hundreds of Romanians formed long lines for hours to attend the opening ceremony for the first official Xiaomi store in the country.

Located in Mega Mall in eastern Bucharest, the first Mi Store in the eastern European country occupies 200 square meters, offering some 300 products, including smartphones, cameras, speakers, headsets, smart watches, selfie sticks, electric scooters, smart robotic vacuum cleaners and even casual backpack.

"With opening of the flagship store in the country, we are pleased to announce that the Mi fans can purchase the first Xiaomi phones officially in Romania," said Zhang Guoren, Xiaomi authorized representative in Romania.

Xiaomi is currently the fourth largest smartphone producer in the world and Romanians have long been familiar with its products.