Bringing a festive atmosphere to Beijing, nearly 230,000 people visited the ongoing "The Temple of Earth and Me" book fair at the Ditan Park during the three-day Mid-Autumn Festival holiday. Named after an essay by renowned novelist Shi Tiesheng, the 11-day book fair being held as part of the 2024 Beijing Culture Forum, will conclude on Monday.

The admission is free to the event that comprises 10 exhibition zones, including a bookstore street, creative cultural products zone, children's books area and an original foreign-language books section, in its 18 square-kilometer exhibition area.

More than 330 publishing houses, physical bookstores and other exhibitors from across the country have brought 400,000 types of books to the book festival. To attract readers, each buyer is offered discount coupons worth 50 yuan for book purchases at the fair.

A joint exhibition and sale of old books is also being held, showcasing ancient texts and over 100,000 types of old books.

Xu Mei, a staff member at The Forbidden City Bookstore booth, said that most of the books exhibited this time are included in promotional activities with discounts ranging from 40 percent to 70 percent, providing the public with more, better and richer cultural experience.

Sun Ying, a sales representative at the Beijing Taihu Publications Exhibition and Trade Center, says that this year's book fair has been more bustling than last year, with a larger number of young student customers. "Many young readers like to purchase creatively designed book bags and bookmarks."

Sun added that books such as Cold Enough for Snow by the Australian-Chinese writer Jessica Au published by the Shanghai Translation Publishing House, Virginia Woolf's To the Lighthouse and A Room of One's Own, as well as Albert Camus's The Myth of Sisyphus and The Stranger are popular among book buyers.

Kang Chunhua, a visitor to the book fair, said that the tranquil and lush park in Beijing was bustling with people giving her an opportunity to witness the vibrant side of an ancient garden. As a young mother, she focused on the children's book zone.

"We took many photos to capture the beauty of early autumn in Ditan Park. We also let the children choose what they wanted at the zones for children's books and cultural and creative products. They had the opportunity to practice calligraphy with a brush, watch vendors making traditional sugar-blowing sculptures, try their hand at lacquer fan painting at a workshop and experience various types of interactive toy books. The children were thrilled."

"In this era of convenient online book shopping, this will help children have such beautiful memories and experiences," she says, adding she purchased picture books for over 700 yuan at the book fair.

Over 160 activities, such as cultural lectures, poetry recitals, singing and dancing performances, are planned for the event.