综合一区欧美国产,99国产麻豆免费精品,九九精品黄色录像,亚洲激情青青草,久久亚洲熟妇熟,中文字幕av在线播放,国产一区二区卡,九九久久国产精品,久久精品视频免费

Australian winemakers toast loyal Chinese consumers

Since tariffs lifted, strong demand has helped industry deal with global market shifts

By XIN XIN and ALEXIS HOOI in Sydney | CHINA DAILY | Updated: 2025-03-31 07:28
Share
Share - WeChat
The Hungerford Hill winery is regarded as the birthplace of the Australian industry. CHRIS ELFES/FOR CHINA DAILY

Evolving tastes

Pia Piggott, an Australian viticulture analyst at agribusiness banking cooperative Rabobank, said that "the comeback from China has been very positive, it's been a lot higher, at least from a value perspective, than expected".

Regaining Chinese market share "in such a short space of time is really positive for local growers", she told China Daily.

"There're still a lot of challenges in the industry. Vineyards are long-term investments and any changes in markets come with a lot of lag, so the oversupply situation has been drawn out quite far because of the structure of the market itself," Piggott said. "As we're going through these next few years, we'll start to see the oversupply reduced …there's a lot being done, but it will take time," she said.

Many Australian winemakers are catering to evolving Chinese consumption choices in order to boost sales.

Red wine has traditionally been Australian winemakers' largest export, representing more than 90 percent of the volume shipped to the Chinese mainland.

" (But) we are seeing increased interest in lighter styles including whites, rose and sparkling, as wine drinkers in China become more open to exploring other wine styles", the Wine Australia spokesperson said.

"Trends including convenience, lighter and refreshing wine styles, and emerging varieties are driving new opportunities for the wine sector. Products that align with these trends will likely have appeal in China, particularly with the younger consumers (25 to 39 years) who are interested in discovering new and different wines, including premium imported wine," the spokesperson said.

"Across the globe there is growing interest in 'no' and 'low' alcohol wines aligned with the health and wellness and moderation trends, and this is also evident in China. This trend is especially prevalent among older consumers in China who are drinking less alcohol in general."

Tina Tian, founder of Beijing Mellow Rouge Trading, said Australian wines have gained significantly in popularity among Chinese consumers due to their unique flavors and high cost-performance ratio.

Tian's company has been in the sector for 15 years and specializes in importing original wines from major wine-producing regions around the world.

She said that Australian wines have a solid foundation in the Chinese market. A wine such as shiraz, known for its rich fruit aromas and full-bodied taste, is particularly suitable for first-time wine drinkers and pairs well with Chinese cuisine, Tian added.

Many Australian wines are sold in mid-range Chinese supermarkets, with moderate prices that align with Chinese consumers' shopping habits, Tian said.

She believes that as New World wines, Australian products can fully compete with traditional wine-producing countries such as France and Italy in the Chinese market. "There was a time when Australian wines accounted for more than half of my sales," she said.

In recent years, with Chinese consumers becoming more knowledgeable about wine, the market has gradually matured.

"Some of my clients started exploring wines over a decade ago," Tian said. "They have transitioned from young professionals to middle management, with their purchasing power continuously increasing. Now, these clients make up a significant portion of my customer base."

Wine is no longer just a staple at business banquets — it also represents a new "cultural lifestyle". Some companies even offer wine tasting courses as part of their employee benefits, Tian said.

"With the growing Chinese emphasis on health and wellness, red wine is increasingly favored by consumers for its natural health benefits," she said. "In China, wine is not just a beverage; it's a reflection of a lifestyle attitude."

|<< Previous 1 2 3 4 5 Next   >>|
Top
BACK TO THE TOP
English
Copyright 1994 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
普宁市| 岳普湖县| 随州市| 沁阳市| 铁力市| 金寨县| 木里| 隆尧县| 栾城县| 元氏县| 剑河县| 兴文县| 萨迦县| 伊川县| 台湾省| 漳平市| 广宁县| 滦平县| 兴山县| 来凤县| 神农架林区| 神木县| 昌吉市| 潼关县| 蓝山县| 郁南县| 呼伦贝尔市| 武宣县| 葫芦岛市| 鄂州市| 克拉玛依市| 长汀县| 富平县| 翁牛特旗| 泸水县| 鄯善县| 保康县| 卓资县| 盐亭县| 资溪县| 昆明市|