Ruyi Jingxiu partners with NBA China to launch mobile basketball games
By He Qi |
chinadaily.com.cn |
Updated: 2025-04-24 19:53
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Beijing Ruyi Jingxiu Network Technology Co and NBA China announced a landmark licensing partnership on Wednesday in Shanghai, to co-develop two mobile basketball games that blend authentic NBA elements with cutting-edge gaming technology.
The collaboration grants Ruyi Jingxiu access to NBA's extensive library of game footage and player data, enabling hyper-realistic recreations of on-court action through real-time motion capture. Players' micro-expressions and tactical gestures will be replicated with nanoscale precision, offering gamers an immersive NBA arena experience.
