It wasn't long before he observed a deep trust among Moroccans.

"During prayer times, shopkeepers often leave their stores unattended, placing only a stick or a chair at the entrance to signal they're away," he notes. "This level of trust was eye-opening."

Another impressive cultural phenomenon he identifies with is the emphasis on family and community.

"My Moroccan mother-in-law is always visiting relatives — family gatherings are a constant," Ma shares.

Ma's company specializes in customized tours that blend Morocco's historical depth with unique cultural experiences. From fossil-hunting expeditions in the Atlas Mountains to witnessing the annual Damask rose harvest, his itineraries cater to niche interests.

He also arranges immersive experiences, such as celebrating Eid al-Adha (the Festival of Sacrifice) with Moroccan families.

"Many Chinese visitors are surprised by the Moroccans' warm hospitality," he says.

"Business partners might greet them with flowers or even a live band at the airport — it's a level of personal attention that resonates with Chinese guests," he notes.