The store gave away 2,500 cups of milk tea per day at the stadium on July 26 and 27. Another 300 cups were distributed for volunteers, players, and staff.

"I think resuming Cun Chao is a way to thank all the kind-hearted people who helped us, without whom, the county wouldn't look as clean and restored as it does now. It might still be a mess," she said.

The national finals of Cun Chao will begin on Aug 9. The national tournament also serves as a crucial selection event for Chinese grassroots teams aiming to participate in the 2028 "Cun Chao World Cup".

Liu Qingle, deputy director of the Department of Public Administration at the Central University of Finance and Economics in Beijing, said Rongjiang makes a good example of leveraging its advantages in sports to develop culture and the tourism industry, gaining good economic returns, improving its business environment, benefiting locals' livelihoods and realizing rural vitalization.