Shanghai Fashion Week Autumn/Winter 2026 will commence on March 25, spanning multiple districts, including Huangpu, Jing'an, and Pudong New Area.
The event promises a citywide fashion experience, with innovative presentations at iconic venues like Xintiandi and Yongyuan Road.
The opening show, presented by local brand HPLY, is centered around "fairy tales for grown-ups", featuring unique silhouettes and luxurious fabrics. The closing show by EP Yaying will highlight contemporary oriental aesthetics. From March 25, EP Yaying will also unveil its new collection at the MODE trade show to global buyers.
