At the ongoing 114th China Food and Drinks Fair in Chengdu, Sichuan province, a matchmaking salon was held on Tuesday to promote wine from the Ningxia Hui autonomous region to markets in Southeast Asia.

Huang Siming, secretary of the Party Working Committee of the Helan Mountain's East Foothill Wine Region, said the global wine market is undergoing reconstruction and Southeast Asia may become a new growth pole.

The Western markets have become highly mature and even saturated, with high market barriers, high entry costs and solidified brand loyalty, Huang said.