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MNCs leveraging China's development trajectory

China Daily | Updated: 2026-03-25 10:04
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Q3 China is advancing the unified national market, with an urbanization rate of 67.9 percent and total retail sales surpassing 50 trillion yuan. As domestic demand expands, what structural opportunities does this vast, increasingly integrated market present for your portfolio, distribution channels and localization strategy? Does deeper market unification reduce operational fragmentation and compliance costs? How do you position your brand and product mix to capture demand from both top-tier cities and fast-growing lower-tier markets?

Cui: Expanding domestic demand is not solely about consumption upgrades; it fundamentally drives the upgrading of the supply system. Higher quality, greater efficiency and more resilient manufacturing and infrastructure capabilities are required to meet diversified needs. The trends toward segmented and personalized consumption are compelling the manufacturing sector to shift from mass production to agile flexible manufacturing, presenting prime opportunities for Aveva. In livelihood-related industries such as food and beverages, and pharmaceuticals, enterprises now have significantly higher requirements for production transparency and traceability.

Through production monitoring and value chain optimization, Aveva helps enterprises break down data silos and build more transparent and traceable production systems. For us, this shift will inevitably generate stronger demand for digitalization and industrial intelligence across consumer goods, life sciences and advanced manufacturing.

Zhang: China's efforts to advance a unified national market will significantly improve resource allocation efficiency and reduce regulatory fragmentation across regions. For companies operating across multiple industries and regions, such integration lowers operational complexity and enables innovative technologies and industrial solutions to scale more efficiently nationwide. For a company like Dassault Systemes, which supports digital transformation across many sectors, a more integrated market environment further unlocks the innovation potential of China's vast economy.

From our perspective, China's unified national market represents not only a vast consumption base, but also a powerful environment for industrial innovation. The scale and diversity of China's economy provide ideal conditions for technologies such as industrial AI and virtual twins to be deployed at scale, accelerating digital transformation and supporting the country's high-quality industrial development. That's why we added "From China" to our strategy, which is now "In China, For China, With China, From China".

Dewoon: The Chinese truck market is not only large in scale, but also highly diverse in terms of customer needs and application scenarios, which gives us opportunities to enlarge our product and service portfolio. Scania Group is addressing the market through a complementary dual offering strategy.

First, with the global standard premium Scania, we can offer tailored tractors and chassis to meet customers' needs requiring higher performance, life length and specialized applications. The timing is excellent since the transformation that China's society is undergoing will require more and more demanding heavy transport solutions as well as mobile services to cater to the needs of a modern urban environment. Second, we have developed a product range for China's long-haul transport volume segment, where there is high demand for general purpose efficient tractor units. The Next Era tractor range is specifically designed for this segment.

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