During the 2026 Heze Peony International Communication Forum, Rodrigo Mendes Araujo, counsellor for energy, mines, and intellectual property at the Embassy of Brazil in China, spoke about the transformation of peony culture.

He highlighted how China has successfully turned this cultural heritage into a thriving industry and a vital bridge for international exchange. Forums like this offer Brazilians a window into the deep roots of Chinese tradition, he added.

The 2026 Heze Peony International Communication Forum opened on April 11 in the city of Heze, East China's Shandong province, bringing together guests from China and abroad to discuss how the flower can serve as a bridge for cultural exchange and mutual understanding.