Top executives from China's wind power sector have recently issued a joint call to curb "malicious" price competition, warning that below-cost bidding threatens the safety and sustainable development of the world's largest renewable energy market.

In a recently signed article, industry experts and company executives — including Qin Haiyan, secretary-general of the Chinese Wind Energy Association and chairman of wind turbine giant Goldwind Science and Technology Co Ltd — urged firms to reject "involution" and called for an immediate return to rational market behavior.

The article stressed that the industry must unify its understanding to prevent "anti-involution" efforts from being derailed by short-term interests.

They called for a unified front to defend China's hard-earned global leadership in wind power, adding that rejecting below-cost bidding must be treated as an immutable "red line" rather than a choice.

Future competition should center on technological breakthroughs, quality and service, ensuring that value creation remains the primary driver of high-quality growth for the global green energy sector, they said.

The urgent plea for market rationality comes at a historic, yet highly pressured, milestone for the country's renewable energy sector.

The recently released Global Wind Turbine Market Shares 2025 report by industry consultancy BloombergNEF said Chinese turbine makers now occupy the top six positions in global market share rankings for the first time.

Cristian Dinca, wind associate at BloombergNEF and lead author of the report, attributed this to stable long-term policy support.

The National Energy Administration said China's investment in key energy projects surged to a record 3.5 trillion yuan ($505 billion) in 2025, with private capital remaining highly active.

The NEA reported that China's newly installed solar and wind power capacity exceeded 430 million kilowatts last year. This propelled the nation's cumulative grid-connected capacity of wind and solar power to 1.84 billion kW, surpassing thermal power for the first time in history.

China has also increased its national targets for wind power installations, aiming for 1.3 terawatts by 2030 and an ambitious 5 TW by 2060.

"China's wind power industry is transitioning from a policy-supported 'supplementary power source' to a market-driven 'primary power source', firmly cementing its position as a front-runner in the global energy transition," said Qin.

"The widespread rebound in bidding prices for wind turbines indicates that the industry has called a halt to price wars, and the campaign against 'involution' has achieved initial success," he said.

Driven by both policy and innovation in 2025, China's newly installed wind capacity has doubled.

With continuous technological breakthroughs and increasingly diverse application scenarios, the sector has emerged as a new engine for high-quality economic and social development, Qin said, adding: "As the push against this cutthroat competition deepens, prices across all links of the industrial chain are expected to steadily recover, propelling the entire industry into a new era of high-quality development."