A total of 25 companies from Inner Mongolia are showcasing their products at the sixth China International Consumer Products Expo (CICPE), which opened on April 13 in Haikou, capital of South China's Hainan province. The firms aim to expand market access and explore international partnerships.

The delegation is displaying a wide range of products in a 108-square-meter booth, spanning five categories – food, textiles, health products, agricultural and livestock goods, and ethnic handicrafts.

Among the exhibitors is a sunflower seed producer from Bayannuur, one of China's largest sunflower production bases. "Most of the country's sunflower seeds are distributed from here," said Zhang Wenliang, Hainan sales manager at Sanpangdan Food Co. The company recently launched its products on the UK-based online shopping platform Jobuy.

"This is our first time at the expo. We hope to use this platform to introduce more consumers to the authentic taste of our hometown and to build greater international recognition for our brand," Zhang said.

As a key platform linking domestic and global markets, the CICPE has increased the visibility of regional specialty products.

In 2021, 22 Inner Mongolia companies made their debut, with products such as collagen supplements and mushroom sauces gaining popularity.

In 2022, green agricultural and livestock products took center stage, followed in 2023 by a focus on high-quality, innovative consumer goods.

By 2025, 37 key enterprises from the region had attended the expo as buyers, seeking to introduce premium global products into the local market.

Officials from the Inner Mongolia Department of Commerce noted that cooperation between Inner Mongolia and Hainan has deepened in recent years, following the signing of a strategic framework agreement in 2025.

"Building on the experience of previous expos and on new expectations under the upcoming development plan, we aim to leverage this global platform to bring more Inner Mongolia brands to both domestic and international markets," said a representative from the regional commerce department.