From Saturday to Sunday, a "March 3" guochao (China-chic) festival, themed "Picturesque Jincheng River, carefree as immortals", was held at the Muluojia goddess valley scenic area in Hechi, Guangxi Zhuang autonomous region.

Set against the karst landscape, staff members dressed in flowing hanfu (traditional Chinese attire) and visitors in traditional ethnic costumes wove through the valley, where time-honored folk customs met cutting-edge technology, creating a spring cultural and tourism experience for guests near and far.

March 3, also known as the Shangsi Festival, is celebrated by multiple ethnic groups in China, on the third day of the third month of the Chinese calendar. As an important traditional festival among the Zhuang-Dong ethnic language group, it holds deep cultural meaning and has become a distinctive tourism IP of Guangxi.

According to legend, Muluojia is the creator goddess in Zhuang mythology, symbolizing life, reproduction, and creation. The Muluojia goddess valley, considered her cultural birthplace, combines striking karst scenery with a rich cultural heritage, making it an iconic regional landmark.