综合一区欧美国产,99国产麻豆免费精品,九九精品黄色录像,亚洲激情青青草,久久亚洲熟妇熟,中文字幕av在线播放,国产一区二区卡,九九久久国产精品,久久精品视频免费

Business / Gadgets

Smartphone maker Xiaomi woos buyers off mainland

By Shen Jingting (China Daily) Updated: 2014-04-09 07:15

Smartphone maker Xiaomi woos buyers off mainland

Customers try out Mi3 smartphones at a flagship store of Xiaomi in Wuhan city, Central China's Hubei province, March 30, 2014. Sun Xinming for China Daily

Xiaomi Corp, a Beijing-based smartphone maker, faces branding and localization problems in its pursuit of rapid, healthy development beyond China's mainland.

Xiaomi - seeking to emulate the success of Apple Inc, the world's most valuable brand according to Forbe's - offered 1 million of its smartphones on Tuesday to woo mainland customers via its website and an additional 143,000 handsets to mobile phone shoppers in Hong Kong, Taiwan and Singapore. The promotion was part of the activities to mark the Mi Fan Festival, which falls on April 8.

Smartphone maker Xiaomi woos buyers off mainland
 
Smartphone maker Xiaomi woos buyers off mainland
 
The company expanded overseas last April, a move originally planned for the second half of 2012. Perhaps cautiously, it entered the Hong Kong and Taiwanese markets first, then moved further into Southeast Asia. It has no presence in Europe or North America.

The overseas market contributed less than 5 percent of Xiaomi smartphone sales in 2013. It has offices in Taiwan and Singapore, with a dozen or so employees.

Though Xiaomi said it got a warm welcome in places such as Hong Kong, it did not invest much in further exploring those places.

"We have no staff in Hong Kong. The city's business is operated by our Beijing headquarters," a Xiaomi representative, who asked not to be named, told China Daily.

Xiaomi has worked with two telecom carriers in Hong Kong - Hutchison Whampoa Ltd and PCCW Ltd. It has rarely been involved with offline promotions; all local advertisements and market campaigns are conducted by the two operator partners, the representative said.

"We do conduct events online, on our Hong Kong official website and social networking platforms such as Facebook. Our business model on e-commerce applies to overseas markets as well," the representative said.

Ruby Lee, an employee at a HongKong outlet of 3, Hutchison Whampoa's telecom service brand, said that compared with international brands like Apple and Samsung Electronics Co Ltd, Xiaomi is not that well - known.

Smartphone maker Xiaomi woos buyers off mainland
Favorite phones of top leaders
Smartphone maker Xiaomi woos buyers off mainland
Top 10 Chinese smartphone makers

Previous Page 1 2 Next Page

Hot Topics

Editor's Picks
...
...
布尔津县| 永嘉县| 阳新县| 兴和县| 东辽县| 吉木乃县| 怀仁县| 泾源县| 莎车县| 平定县| 祥云县| 漯河市| 九龙县| 南和县| 含山县| 东源县| 密云县| 靖安县| 林州市| 洪雅县| 张北县| 西峡县| 新野县| 宽甸| 岗巴县| 龙山县| 登封市| 拜泉县| 双柏县| 舞阳县| 元江| 青岛市| 连南| 德清县| 黄骅市| 海安县| 东城区| 扎囊县| 黑水县| 延津县| 成安县|