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Gulou growth, a star of Nanjing

By Song Wenwei (China Daily)
Updated: 2008-10-17 07:52

Four industrial clusters are now taking shape in Gulou - headquarters finance, business and commerce, R&D and culture-related enterprises.

To accommodate the trend of localization in production, R&D and sales by international companies, Gulou has teamed with Lishui county in Nanjing's suburbs to establish an industrial base.

"It will help to absorb some production operations of companies not suitable for the city center," Bao said.

While promoting the introduction of the international companies, Gulou continues to embrace local enterprises.

A community built early last century

"We offer support and encouragement in policies, land use and service to local companies," said Xu Suning, head of Gulou district.

Provincial pillar companies like home appliances sales giant Suning, major salt producer Jiangsu Salt and the Jiangsu provincial publishing house have a footprint in Gulou, creating a "brand effect" for headquarters of local companies.

On the international front, more than 40 multinationals including Siemens, Lucent, Emerson and Panasonic now have national or regional headquarters in Gulou.

In financial services, AIA, Standard Chartered Group and Standard Life have a presence in Gulou. KPMG China, a network of professional firms providing audit and tax services, will also be stationed in the district, Xu said.

To facilitate the arrival of these headquarters, Gulou offers "one-stop" services. Last year, headquarter operations notched up revenues of 1.92 billion yuan, accounting for more than 40 percent of the district's total revenue.

That is almost three times the number in 2004, when headquarters operations contributed 670 million yuan to local revenue.

"Years of practice shows that our strategy to attract headquarters is effective," he said.

Xu hoped that by 2010 there will be 10 companies each with annual revenue of 100 million yuan and 10 listed companies each with annual sales income of more than 10 billion yuan within Gulou's borders.

With the rapid growth in the number of company headquarters, Gulou's industrial mix is also evolving, Xu said.

Modern services like information technology are also burgeoning.

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