综合一区欧美国产,99国产麻豆免费精品,九九精品黄色录像,亚洲激情青青草,久久亚洲熟妇熟,中文字幕av在线播放,国产一区二区卡,九九久久国产精品,久久精品视频免费

Domestic

Mainland's sportswear brand goes int'l through Hong Kong

(Xinhua)
Updated: 2009-11-17 11:18

Chinese mainland-based Xtep International Holdings Limited, a growing sportswear brand, inaugurated its first flagship store for the Disney Sport products in Hong Kong on Monday.

Ding Shui Po, company chairman and chief executive officer, said "certainly the next step is to explore the overseas market" given that the brand already has over 5,800 stores covering 31 provinces and provincial cities on the mainland.

Established in 1999, Xtep is one of a growing number of mainland brands using Hong Kong as a platform to launch themselves in the international market in recent years, said Simon Galpin, director-general of investment promotion at Invest Hong Kong.

"Hong Kong is an irreplaceable financial center and commercial hub, which is the key reason for us to choose to list in Hong Kong, " Ding said, referring to the listing of the company's shares in Hong Kong last year.

Related readings:
Mainland's sportswear brand goes int'l through Hong Kong Xtep stays a step ahead of the rest
Mainland's sportswear brand goes int'l through Hong Kong Xtep expands in China sportswear market
Mainland's sportswear brand goes int'l through Hong Kong Sporting a new look

Ding said he planned to use Hong Kong as a platform to further expand his business to emerging markets, including the Middle East and the southeast Asian countries.

"We have set up an experienced global marketing team in Hong Kong," he said.

About 5,400 of Xtep's mainland stores were selling products under its own brand Xtep, a brand targeting mainly the growing young consumers. The others, numbered more than 400, were marketing products under the licensed brand Disney Sport since 2006.

Ding, obviously ambitious, set up an international team led by Sanjiv Hahbubuni, who is currently director of global marketing at Xtep International Trading Ltd.

"We are seeing more and more Mainland Chinese enterprises benefiting from this formula, much like Xtep has," Galpin said, referring to the expansion in Hong Kong.

The Hong Kong and mainland-based teams of Invest Hong Kong, the investment promotion arm of the Hong Kong Special Administrative Region (HKSAR) government, looked forward to assisting Xtep with its expansion plans in and through Hong Kong, he added.

太白县| 华坪县| 石屏县| 清新县| 沁水县| 怀来县| 彭阳县| 大姚县| 横峰县| 积石山| 郯城县| 海兴县| 庆云县| 姚安县| 广灵县| 淳安县| 仪陇县| 岳普湖县| 老河口市| 长寿区| 桑日县| 白河县| 板桥市| 潞城市| 德惠市| 枣强县| 伊吾县| 朝阳县| 图木舒克市| 平昌县| 新竹县| 荆门市| 馆陶县| 双柏县| 荣成市| 广安市| 榆林市| 南雄市| 台中县| 门头沟区| 凌源市|