综合一区欧美国产,99国产麻豆免费精品,九九精品黄色录像,亚洲激情青青草,久久亚洲熟妇熟,中文字幕av在线播放,国产一区二区卡,九九久久国产精品,久久精品视频免费

Business / Wine market

Rich pickings in learning white from red

By Li Xiang (China Daily) Updated: 2012-08-04 10:27

A grape-picking trip to a vineyard in Champagne two years ago that sparked an interest in French wines has led to a sparkling career for young Chinese student Wang Qiuyun.

The 29-year-old from Henan province gave up the offer of a masters program from an American university to study wine in Bordeaux, where she was trained as a sommelier - the expert in a restaurant who selects the wine to go with the chosen cuisine.

"Initially I struggled with the language and did not have much fun studying wine. But as I gradually honed my skills and started to be able to taste and tell the difference between wines, I became fascinated by the richness and diversity of a good wine," Wang said.

"It felt like I had discovered a whole new world."

Oenology, a word almost unheard of in China a decade ago, has become an increasingly popular major among young Chinese due to the growing increase in wine consumption throughout the country, driven by an expanding middle class, and a liking for Western tastes.

And, like Wang, many Chinese students are coming to France with a strong business sense, knowing that the booming wine market in China, is only likely to grow in future.

Industry experts have predicted that China is likely to out-drink the United States to become the world's thirstiest nation for wine within two decades.

It has already overtaken UK and Germany to become Bordeaux's largest export client.

Wang now works as an intern at Chateau Leoville Poyferre in the Medoc area where she helps maintain the chateau's official weibo, or Chinese micro blog, and translates the chateau's news releases into Chinese. She also helps with the reception of tourists and business people from China who have become regular visitors to the famous Bordeaux vineyards.

"The number of Chinese students going to France to study wine has grown at a rate of 30 percent annually over the past few years," said Ren Lianfang, manager at Strong Study, a Chinese education agency in Zhejiang province.

The interest in wine education in the Chinese mainland and in Hong Kong has grown substantially, with enrollment soaring nearly 200 percent year-on-year, according to the Wine and Spirits Education Trust, a UK-based wine education organization.

The thriving wine market in China has not only wooed Chinese students to France, but has also bolstered the education market as French universities and private organizations that offer oenology courses, and are struggling with a decline in domestic enrollment, look to the East.

"In France, we don't have too many French students coming to learn about wine. But in foreign countries, the situation is exactly the opposite," added Franck Chausse, director of Cafa Formation, a private wine school in Bordeaux.

"You have a lot of countries interested in wine education because the wine business is faring well there and people want to learn more about wines."

Chausse said that more than half of Cafa's students are Chinese. Five years ago, they only accounted for just 2 percent.

"Most Chinese students want to work in the wine trading business. Less than 10 percent would choose a sommelier career in restaurants or hotels," he says.

Previous Page 1 2 Next Page

Hot Topics

Editor's Picks
...
宁城县| 乐都县| 额济纳旗| 延寿县| 武强县| 昌图县| 岢岚县| 舞阳县| 麻江县| 文安县| 河间市| 苗栗县| 樟树市| 西乌珠穆沁旗| 福泉市| 家居| 玉林市| 顺昌县| 故城县| 成安县| 磴口县| 高平市| 鲜城| 务川| 南漳县| 和静县| 望谟县| 晋宁县| 新乐市| 章丘市| 鹤庆县| 行唐县| 兴仁县| 溧阳市| 宿迁市| 南京市| 瓮安县| 琼中| 古蔺县| 辰溪县| 平阳县|