综合一区欧美国产,99国产麻豆免费精品,九九精品黄色录像,亚洲激情青青草,久久亚洲熟妇熟,中文字幕av在线播放,国产一区二区卡,九九久久国产精品,久久精品视频免费

Chinadaily.com.cn
 
Go Adv Search

'Micro movies' bring dreams, revenue within reach

Updated: 2012-04-26 16:47

(Xinhua)

  Comments() Print Mail Large Medium  Small

BEIJING - Gradually evolving from a niche media into a central part of popular culture in China, "micro movies" are increasingly offering aspiring directors a way to realize their dreams and businesses a new paradigm of profit-making.

At the ongoing Beijing International Film Festival, filmmakers have gathered to reflect on the development of this novel industry, which involves films shot over a short period of time and lasting only a few minutes or less, mostly completed on extremely small budgets.

Zhang Xun, general manager of China Film Co-production Corporation, is optimistic about the prospects of the micro movie industry. Compared to features, micro movies have the function of amplifying a small scenario and making the most of it, which can provide viewers with great satisfaction, she said.

Together with the popularity of video websites, micro movies have gained ground in recent years. In 2011, more than 2,000 such shorts were screened on various websites.

Director Chen Li said, "Micro movies make a wonderful new platform, on which ordinary people can make their movie dreams come true."

Director Shen Dong noted the popularity of video tapes in the 1980s and 1990s lowered thresholds by offering viewers more access to watching movies, while the rise of micro movies has almost eliminated that threshold and taken movie-making within easy reach of ordinary people.

Apart from movie viewers and makers, businessmen are also benefiting from the development of this young sub-sector, as micro movies also give businesses a new channel to advertise their products.

"Eleven degree youth," a series composed of 10 micro movies which was launched in 2010 on popular video site Youku has recorded more than 90.83 million hits so far.

The high click rate has brought huge profit to the website not to mention automaker Chevrolet, since ads for its cars are embedded in one of the clips.

According to Pang Minli, an analyst with China eBusiness Research Center, embedding ads in TV series is very expensive, as the copyright price for the videos online has grown dramatically in the past two years. As a result, more companies are turning to micro movie advertising.

Pang warned, however, that micro movies have not yet formed an industrial chain, for their influence is still limited among the public.

"Many micro movies are actually advertisements with a story line, which cannot gain much favor," she said. "Besides, the existence of a large amount of low-quality micro movies is hindering public acceptance of the notion."

With the maturing of the market, though, more professional producers will appear and create more brand-name micro movies, which will help expand the art form's influence, Pang added.

白水县| 葵青区| 永城市| 关岭| 湖南省| 沙湾县| 延边| 玉山县| 古浪县| 乌兰县| 河北省| 开鲁县| 塔城市| 崇阳县| 洪泽县| 特克斯县| 彭阳县| 化州市| 通河县| 五台县| 章丘市| 广汉市| 滦南县| 黄浦区| 京山县| 扶绥县| 图木舒克市| 廊坊市| 兴和县| 读书| 土默特右旗| 富阳市| 九江市| 电白县| 泸溪县| 华容县| 息烽县| 丽水市| 灵寿县| 八宿县| 化州市|