综合一区欧美国产,99国产麻豆免费精品,九九精品黄色录像,亚洲激情青青草,久久亚洲熟妇熟,中文字幕av在线播放,国产一区二区卡,九九久久国产精品,久久精品视频免费

USEUROPEAFRICAASIA 中文雙語Fran?ais
Business
Home / Business / Industries

Digital era turns a new chapter in storytelling

By Zhang Yuchen | China Daily | Updated: 2013-05-31 07:13

Digital era turns a new chapter in storytelling

Storytelling is no longer mouth-to-ear. In the digital era, it is interactive and is more than just books.

That is the message organizers of the Frankfurt Book Fair and the German Book Information Center Beijing want to deliver at this year's StoryDrive China Conference, held in conjunction with the China International Fair for Trade in Services.

A group of 10 top German designers from Deustcher Designer Club have been invited to show their visual storytelling strategies and illustrate their conceptual perspectives on their design works.

"We hope the platform of Story-Drive China we build here in Beijing can bring more opportunities to brainstorm," said Holgar Volland, vice-president of Frankfurt Book Fair at the opening remarks of the conference.

"Traditional publishing industries and new communication channels give chances as well challenges."

Bartlomiej Rozbicki, CEO of Ars Thanea, a Warsaw-based production studio, shared his views on transmedia storytelling.

"I think the future is interactive. You can easily see that in the marketing budgets spent each year in the different media," he said. "Nowadays games are incredibly complex and they are similar to films on many levels."

The studio's Puzzle Craft is played by more than 2 million players worldwide, 30 percent of whom are in China.

Nick Eliopoulos, editor of Scholastic, a US publishing house, said: "We're in the unique position of approaching the same audience in very different ways.

"I genuinely believe that growth in one industry benefits the others. Kids don't choose only books or games or films; there is a lot of overlap. At the very least, we should all aim to cultivate fans of the story. At best, we can actively encourage fans to seek out more stories in a variety of media."

In China's digital publishing market, the e-book trade is booming, said Shi Tao, vice-president and general manager of Global Business of JD.com, which has 4 million e-book readers. "But we are not sure when and how the content providers can benefit from the prospering market."

As a part of China International Fair for Trade in Services, StoryDrive China became the first all-media platform in Asia dedicated to exploring new forms of collaboration and business models across media boundaries.

The Frankfurt Book Fair created the all-media platform Frankfurt StoryDrive in 2010.

Frankfurt StoryDrive reflects the changes, developments and trends that are currently evolving in the content industries.

It is the first organized business platform that brings together the worlds of media and entertainment. StoryDrive takes place every October during the Frankfurt Book Fair, the biggest media fair in the world.

Most Viewed in 24 Hours
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
吉木萨尔县| 白城市| 成安县| 上饶县| 寻乌县| 龙胜| 泸定县| 怀远县| 浮梁县| 大关县| 乌鲁木齐县| 河西区| 巴彦淖尔市| 黔江区| 高要市| 昌江| 沙洋县| 罗定市| 黎平县| 平昌县| 修水县| 额敏县| 拜泉县| 娱乐| 青田县| 农安县| 玉树县| 光泽县| 西安市| 松阳县| 孙吴县| 新干县| 搜索| 九江市| 朝阳县| 武宣县| 岗巴县| 定结县| 尼木县| 拜泉县| 庆元县|