综合一区欧美国产,99国产麻豆免费精品,九九精品黄色录像,亚洲激情青青草,久久亚洲熟妇熟,中文字幕av在线播放,国产一区二区卡,九九久久国产精品,久久精品视频免费

USEUROPEAFRICAASIA 中文雙語Fran?ais
Business
Home / Business / Industries

Here's cheers to shared and valued vinery

By Loraine Tulleken | China Daily | Updated: 2013-08-19 06:39

Much has been made of Perfect China Co Ltd's recent investment in South Africa's wine industry, but little has been said of the friendship that took about six years to evolve first into a joint business venture last year and now the Chinese purchase of the 25-hectare Val de Vie vineyard in the Western Cape.

Hein Koegelenberg, chief executive officer of Leopard's Leap Wines, and Woo Swee Lian, Perfect China's president, stress that their business dealings are steeped in respect and trust between their families. They are also both deeply committed to the principles of social responsibility.

Here's cheers to shared and valued vinery

The business partnership between Hein Koegelenberg of Leopard's Leap Wines (right) and Woo Swee Lian of Perfect China Co Ltd has brought both sides profits and opportunities. [Photo / Provided to China Daily]

Theirs is a story that underlines the importance of relationships when doing business. China, more than any other country, requires a high level of trust and shared values, Koegelenberg says.

They first met when he was developing export opportunities in China, he says.

"When I started Leopard's Leap the aim was to focus on world distribution, so when the bottom dropped out of the US economy it made sense to look east."

Here's cheers to shared and valued vinery

Now Leopard's Leap and La Motte, of which Koegelenberg is also CEO, are estimated to account for about 10 percent of South African wine exports to Asia. Part of his strategy to increase market share included an agreement with the Chinese University Alumni Association in Beijing. It boasts a membership of about 30,000 corporate executives, of whom the Koegelenberg family hosted 40 last year.

Meanwhile Perfect China Co Ltd of Zhongshan, which had been incorporated in 1994, was focusing on its core business: health food, personal care, household and beauty and skin care products.

It was some years later, when Woo, a Malaysian Chinese, and his family visited the Koegelenbergs on their vineyard in the Western Cape, that he realized how closely their business principles were aligned. Hein and his wife Hanneli showed them several social responsibility projects developed through their own farm.

The one that interested Woo most was Dennegeur village. Built for farmworkers, the project includes a daycare center run by a nursery school teacher. An after-school center helps older children with their homework and additional schooling. A training center, including a library, offers development opportunities in farming as well as general life skills such as literacy and personal financial management. A clinic with a resident nursing sister serves the community, and modern sport amenities cater for all ages.

Importantly, the workers can acquire legal ownership of their comfortable homes.

Coincidentally, Perfect had helped build 100 schools in poor areas in China. The company's website declares a commitment to three management core values - humanity, conscience and compassion.

In 2011 the friends formed a joint venture - Perfect Wines of South Africa. Yangzhou Perfect, a daily necessity products company and a division of the Perfect China Group, holds 51 percent. Leopard's Leap holds the balance. The L'Huguenot brand was born and the company says it exported 2.8 million bottles of wine to China in 2011 and 2012, about a quarter of annual wine exports from South Africa to China.

Gift giving is important to Chinese people, so Koegelenberg and Woo have taken special note of this sector. The global wine market research company, Wine Intelligence, says more than half the country's wine consumption is associated with the Chinese New Year and the Mid-Autumn Festival celebrations. Wine is also often given in government and business circles and is invariably imported.

Of Perfect China's Val de Vie purchase, Koegelenberg, who is also chairman of Perfect Wines of South Africa, says: "The Chinese wine market is very important to our industry. This first Chinese investment in the South African wine lands is a clear indication of their interest in our wines. It can lead the way to a bright future for the export of South African wine to the East."

Most Viewed in 24 Hours
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
 
威宁| 马鞍山市| 来安县| 沙河市| 霍城县| 深泽县| 开化县| 深水埗区| 卫辉市| 磐安县| 额济纳旗| 抚松县| 宁城县| 依兰县| 西吉县| 修水县| 定襄县| 阳曲县| 新乡市| 饶河县| 衡水市| 临猗县| 麻阳| 岳西县| 普兰店市| 黔江区| 张家川| 海口市| 成武县| 荔浦县| 蕲春县| 东乌珠穆沁旗| 庆城县| 砚山县| 阜阳市| 西丰县| 湖州市| 望谟县| 新昌县| 石柱| 龙游县|