综合一区欧美国产,99国产麻豆免费精品,九九精品黄色录像,亚洲激情青青草,久久亚洲熟妇熟,中文字幕av在线播放,国产一区二区卡,九九久久国产精品,久久精品视频免费

USEUROPEAFRICAASIA 中文雙語Fran?ais
Business
Home / Business / Companies

Foreign firms show way in direct selling

By Yao Jing | China Daily | Updated: 2013-10-03 09:43

Foreign firms show way in direct selling

The lifestyle store of Nu Skin in Beijing. Entering the Chinese market in 2003, Nu Skin has established five manufacturing plants, two R&D centers, as well as 48 boutiques and stores, with an investment of 3 billion yuan up to the end of 2012. Provided to China Daily

"Amway needs to attract more talents to enhance customers' consumption experience, promote digital applications, and generate creative strategies," said Yu.

In general, direct-selling companies have been struggling to shed a bad impression as a messy market and a less convinced marketing strategy among Chinese consumers.

Direct selling represented only 1 percent of total retailing value in China in 2012, the third smallest among all channels, only bigger than vending and homeshopping in value terms, according to Direct Selling in China released by Euromonitor International.

"In fact, direct selling is just another way of marketing and we are faced with the same customers and brand-building challenge as our retailing competitors," said Mak of Mary Kay.

In Mak's opinion, in recent years, the direct-selling industry has been running faster than retailing business overall in the background of the sluggish global economy, especially in developed markets. Faced with rising unemployment, people tend to be more prudent in shopping in retailing, he said.

"However, the decreasing economy always pushes more people into a direct selling career, and with increasing salespeople, the performance of our products are also being promoted," said Mak.

Of course, he said with the booming of the industry, more local players are betting on the business and the number of local direct selling companies has surpassed 40 percent of the total number.

"Local companies are growing very fast. But the story of increasing competitors has also added the homogenization of the industry in terms of brand building, marketing and product strategies," said Yu Fang from Amway.

Still, as a young industry of just more than 20 years, Hu, from the association, said the further development of direct selling depends on the further improvement of the legal and regulating system to bring it in line with the global direct-selling market.

"As for salespeople and companies, they have to develop a career based on products and services, not playing with opportunities and investments," said Hu.

Don't miss

Cosmetics brush off an economic slump

Police seize counterfeit Amway products

Amway says China sales increase to 27.1b yuan

Nu Skin sees $1b in sales for anti-aging products

Previous 1 2 3 Next

Most Viewed in 24 Hours
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
 
石柱| 吉木乃县| 邳州市| 林甸县| 民和| 乡宁县| 博白县| 扶绥县| 怀宁县| 安塞县| 米易县| 淮安市| 宣威市| 富川| 水富县| 庄河市| 长泰县| 正安县| 高陵县| 景泰县| 广宗县| 体育| 青海省| 宜黄县| 松原市| 抚州市| 文水县| 大方县| 磐安县| 喀喇| 清苑县| 英山县| 武清区| 中山市| 昌宁县| 开远市| 沭阳县| 黔江区| 定襄县| 麟游县| 永清县|