综合一区欧美国产,99国产麻豆免费精品,九九精品黄色录像,亚洲激情青青草,久久亚洲熟妇熟,中文字幕av在线播放,国产一区二区卡,九九久久国产精品,久久精品视频免费

USEUROPEAFRICAASIA 中文雙語(yǔ)Fran?ais
Business
Home / Business / Industries

Luxury products shine as Chinese turn brand-savvy

Xinhua | Updated: 2017-06-26 08:00

Luxury products shine as Chinese turn brand-savvy

Colored material made from Alcantara SpA fabric on display at the Aircraft Interiors Expo in Hamburg, Germany, in April 2017. [Photo/Agencies]

BEIJING-Chinese consumers are becoming increasingly sophisticated and brand-savvy, underpinning a fast-growing market for luxury products, according to an Italian luxury material manufacturer.

"The Chinese consumer market is promising not only because of its volume but also because local consumers are very reactive, enthusiastic about new things and sensitive to brands and quality," said Andrea Boragno, chief executive officer and chairman of Alcantara, which makes a leather substitute used in fashion, accessories, automotive interiors and consumer electronics.

The company opened its second international store in Shanghai in April following a concept store in Milan where the company's headquarters are based.

China is one of the two fastest-growing markets for Alcantara and the second largest market after the European Union, in terms of sales last year, according to Boragno.

In his view, Chinese designers have taken big strides in recent years by shifting from copying to developing their own identity based on their creativity and culture. The company is already working with Chinese designers.

The company will stick to "Made in Italy" to maintain exclusive quality while planning to work with Chinese brands in the future, he said.

Boragno attributed Alcantara's popularity in China to Chinese consumers' willingness to pay for exclusivity as well as the recognition of a green lifestyle.

The carbon-neutral-certified material producer has been able to reduce and offset its greenhouse gas emissions to zero since 2009 through advanced and efficient production processes and participation in global sustainable initiatives.

Last year, Alcantara invested 22 million euros ($24.64 million), of which more than $7 million was devoted to sustainability-related activities. It plans to invest 28 million euros this year, with over 25 percent of spending on health, safety and environmental activities, according to the company's annual report.

"Going green will not hurt profits in the long run. Instead, we strongly believe that the generation of value for stakeholders can become a driver to generate value for shareholders," Boragno said.

Using its material, Alcantara organized an exhibition on the sustainability theme in Italy last week, which included works from Chinese calligrapher Qin Feng.

Sustainability is a necessary factor that will help materialize the long-term objective of increasing the company's financial value, Boragno said.

Most Viewed in 24 Hours
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
 
邢台县| 仁布县| 鄄城县| 湘潭县| 古浪县| 海城市| 定远县| 仙居县| 历史| 商丘市| 勃利县| 同江市| 砚山县| 长治市| 安仁县| 柯坪县| 柞水县| 时尚| 友谊县| 乌鲁木齐县| 眉山市| 石首市| 香河县| 双鸭山市| 读书| 安仁县| 桦川县| 正定县| 永胜县| 扎兰屯市| 雅江县| 万年县| 攀枝花市| 浏阳市| 康乐县| 巴中市| 咸宁市| 道孚县| 甘德县| 依兰县| 沙洋县|