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US Pavilion position paper on sponsorship released

(en.expo2010.cn)
Updated: 2009-06-23 16:18

Shanghai World Expo 2010, whose theme is "Better City, Better Life", will give visitors a glimpse into the future, a future that includes a healthier, more sustainable urban environment. With Expo 2010 less than a year away, more than 190 countries have committed to participate. Most national pavilions are being funded by a public/private partnership that will enable countries to build pavilions costing tens of millions of dollars.

Special coverage:  World Expo 2010

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However, due to a law passed by Congress in 1991, the US is prohibited from using government funds to design, construct or operate a national pavilion. As a result, US pavilion organizers must raise an estimated $ 50-60 million from private sources and American companies are feeling the pressure to contribute.

Despite a historically difficult global economic climate, there are clear advantages to supporting the US pavilion at Expo 2010 and that participation can help to advance a company's China strategy.

The AmCham Shanghai position paper, "The US pavilion at Expo 2010 Shanghai - A business case for sponsorship" highlights the importance of the US pavilion to the US business community in China, outlines opportunities for Pavilion sponsors to advance their company's China strategy and provides an overview of specific benefits provided to sponsors by the organizers of the US pavilion.