By
Li Lei, Wang Jing and Wu Jia
Mar 05, 2026
Zhou Li'an: Rural vitalization lies in value creation, 'rural CEOs' VIDEO
In an exclusive interview with China Daily, Zhou Li'an, a member of the 14th CPPCC National Committee and a professor at Peking University's Guanghua School of Management, said the development of rural e-commerce must shift from price competition to value creation and explore the adoption of professional management mechanisms such as the "rural CEO" model.
