"I like challenging jobs. And my family supports my decision to become a chengguan (urban administrator). My grandma thinks that the job, which offers opportunities for sunbathing, and doesn't require sitting in front of a computer, is good for one's health."

YANG GE, an urban administrator in Beijing, tells why she opted for the job rather than accepting high-paid offers from a State-owned enterprise and a foreign company after graduating from college last year.