In his inaugural speech, Xi Jinping, general secretary of the Communist Party of China, called for the realization of the "Chinese dream", which he described as "better education, more stable jobs, better income, more reliable social security, medical care of a higher standard, more comfortable living conditions, and a more beautiful environment".

His speech was praised for its fresh, grassroots appeal to increase the happiness of the people.

A month earlier, a China Central Television show called Are You Happy? - random, on-the-street interviews with people giving surprising and funny comments - became a hot topic on social media. Here was the State broadcaster promoting the happiness of ordinary citizens, rather than its usual fare of leaders and policies.