Chinese television maker TCL Corp is releasing its first video game console similar to Microsoft Corp's Xbox later this year, a company executive said amid high expectations for the long-closed sector.

"Entertainment will be the biggest focus for us in 2014," said Hao Yi, president of TCL Multimedia Technology Holdings Ltd, a major subsidiary of TCL.

Increasing demand for video games from Chinese youngsters will drive the sales of the company's new gadgets, according to Hao.