The three founders of RenRenYouXin Group Co Ltd are young, self-motivated and full of entrepreneurship.

All born into wealthy families and graduating from the country's top universities, they could easily live a comfortable and enviable life, enjoying high pay at a leading international company. But they chose to take a different road.

When Zhang Shishi was an intern at Deutsche Bank AG before graduation, he was offered a fulltime position. Zhang refused. Instead of entering a world-renowned enterprise or pursuing postgraduate studies overseas, Zhang chose to be a backpacker in his first year after graduation.