The FIFA World Cup 2014 tournament gave a boost to sales of television sets in China last month, especially online purchases, as fans sought out large-screen, high-definition models with smart functions such as replay.

The sporting event opened on June 12 and ends on July 13.

During the second week of the World Cup, retail sales of televisions in physical stores soared 68 percent year-on-year to 242,000 sets, while online sales surged 87 percent to 230,000 sets. That was also the peak week for June, according to All View Consulting Ltd, which analyzes the market for electrical appliances.