Children play with toys provided by Mattel in a hospital.

The foundation will also support treatment for underprivileged children with development impairments caused at birth, in cooperation with the hospital group.

"A playful environment can help to reduce stress (on children and parents), and also help the child and doctor to bond more quickly," Goodwin says.

The foundation has built play centers in more than 240 hospitals globally, mostly in the United States, he says, adding the foundation has had a lot of success in showing how play can actually drive better health outcomes, and it wants to share the best practices in child development with Chinese hospitals and organizations.

Besides, in China doctors are stressed as they see too many children on a daily basis, and if children and their families become more calm and relaxed and able to share what's going on, they will have an improvement in the overall experience for children's healthcare, says Goodwin.

Born in 1972, Goodwin is a 1994 graduate of the US Air Force Academy and a 2007 graduate of Harvard Business School's general management program.

He used to hold high-level positions at government institutions, including the US Department of Defense, White House, US Agency for International Development and the Department of State, until he decided to work for a charitable organization, because he felt the government takes time to show progress and help individual communities.

He has worked as chief operating officer for International Aid since 2007. International Aid is a healthcare relief and development organization that helps provide safe drinking water to families in need worldwide, as well as training and medical equipment to hospitals and staff.