综合一区欧美国产,99国产麻豆免费精品,九九精品黄色录像,亚洲激情青青草,久久亚洲熟妇熟,中文字幕av在线播放,国产一区二区卡,九九久久国产精品,久久精品视频免费

Crafty business move is all about the hops

By Dong Fangyu ( China Daily ) Updated: 2016-05-21 07:58:33

Crafty business move is all about the hops

A place where Yorke and Gaestadius used to brew-called Charcoal-but closed now. [Photo provided to China Daily]

When Will Yorke started making beer in an alley in Beijing four years ago, craft beers were virtually unknown in the capital.

As the Briton set up his business in Dongcheng district he confronted the normal uncertainties of any business pioneer, but there was one thing he was sure of: there was no competition to speak of, so he would have the field to himself.

How times have changed. In the past two months alone, Yorke says, the craft beer market in Beijing has doubled.

"It's like a massive explosion."

Yorke has expanded his operations recently, opening a taproom overlooking Liangmahe canal in the city's Chaoyang district. There he and Thomas Gaestadius, a long-time friend and business partner from Sweden, are producing a beer brand called Arrow Factory.

"Both foreigners and Chinese here are increasingly interested in craft beer," Gaestadius says.

"But making beer is not just a business, about making a lot of money. It's closer to the heart than that."

To open a brewery and produce craft beer, Yorke says, one has to "pay one's dues".

Yorke's and Gaestadius' first brewing venture was making beer to go with homemade sausages, in an operation that made just 140 liters in a batch, at Stuff'd, the restaurant they jointly own, which opened in 2012. Two years later they gave their brewing operations the name Arrow Factory Brewing, after the street where they set up their operations, Jianchang (Arrow Factory) Hutong. The first taproom that opened in May 2015 is adjacent to the restaurant.

"Brewing is about perseverance, commitment, and dedication, and taking risks, and facing failure," Yorke says, "Authenticity and credibility are really important."

"It's a shame that some people are now rushing into the business. They buy a great big system, and off they go, with no brewing experience, no restaurant experience, just eyeing the business."

Learning how to brew beer is akin to learning the piano, he says. "You may have a bad piano, and you use it for years, learning to play, but you understand and have a feeling for it."

Previous Page 1 2 3 4 5 Next Page

Editor's Picks
Hot words

Most Popular
...
牙克石市| 静宁县| 清镇市| 那曲县| 瑞金市| 怀远县| 黑河市| 和静县| 卢氏县| 云龙县| 潼关县| 莲花县| 赤水市| 城步| 岫岩| 西和县| 邳州市| 桐庐县| 灌南县| 河西区| 铁力市| 鹤峰县| 乐清市| 云和县| 元朗区| 韶山市| 扬州市| 正阳县| 个旧市| 绥滨县| 治多县| 溆浦县| 千阳县| 盘山县| 婺源县| 沁阳市| 株洲县| 浠水县| 吉水县| 淮南市| 通州区|