Minsheng eyes high-end clients
( 2003-08-27 10:57) (Shanghai Daily)
China Minsheng Banking Corp Ltd launched its bankcard marketing program in
Shanghai yesterday as it moves to grab more high-end clients who will be able to
enjoy the bank's preferential policies and services.
Holders of Minsheng bankcards whose account balance exceeds more than 1
million yuan (US$120,480) will have a range of special services such as lower
interest rates on consumer lending and free usage of safe deposit boxes, said
Minsheng yesterday.
"The move can help us attract more high-end clients, a group that has been
already targeted by most local lenders," said Ai Min, vice president of
Minsheng's Shanghai branch.
Bank of China, Bank of Communications and other rivals are also attracting
high-end clients by setting up personal financial consulting centers. The
so-called high-end clients usually deposit large amounts of money and are the
main borrowers.
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