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SVA-Mitsui Co Ltd, a comprehensive sales trading joint venture (JV) between Shanghai-based SVA Group - a leading information technology company - and Japan's Mitsui & Co Ltd started business recently.

The JV is involved in domestic and overseas trading, mainly selling products manufactured by the SVA Group.

It is the first step in SVA's growth from simply handling industrial projects to incorporating international trade.

The registered capital of SVA-Mitsui is US$20 million, 60 per cent of which comes from SVA, while Mitsui holds the remainder.

Approved by the Ministry of Commerce, the establishment of the foreign-funded trading firm is an example of China's further opening since its World Trade Organization membership in late 2001.

"We have had great support from China's Ministry of Commerce," said Tetsuo Tsuchiya, SVA-Mitsui's president. "SVA-Mitsui is another symbol that China is pressing ahead into the international market."

The co-operation between the two partners is expected to deepen gradually.

Chen Hong, deputy general manager of SVA Group, said: "It is the first part of our strategic co-operation with Mitsui - we will definitely work together in more areas in the future."

According to Chen, SVA will also tap other fields including the investment and financial sectors.

According to Tetsuo, SVA-Mitsui aims to realize an annual sales revenue of US$1.5 billion before 2006.

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