German company to arrange int'l fur show By Zhu Chengpei (China Daily) Updated: 2004-12-08 10:13
DALIAN: The Germany-based Messe Frankfurt GmbH, a major player in the global
trade fair business, is to organize an international fur exhibition next
September with a local partner in this port city in Northeast China's Liaoning
Province.
"The event may be starting small, but we'll join hands in two or three years
to establish a strong foundation for a world-renowned exhibition in the region,"
said Stephan Buurma, managing director of Messe Frankfurt (Hong Kong) Ltd, after
signing an agreement yesterday with Dalian International Garment Exhibition Co
Ltd (DIGEC).
As one of the top fair organizers in the world, Messe Frankfurt is always
interested in strong partners from the local market, said Buurma.
As the only UFI (the Global Association of the Exhibition Industry) member in
China's garment exhibition industry, DIGEC is famous both at home and abroad as
the organizer of the Dalian International Garment Fair held every September
during the Dalian International Fashion Festival.
According to the agreement, Messe Frankfurt will bring in overseas exhibitors
and buyers for the annual fur exhibition while DIGEC focuses on domestic
partners.
"The exhibition will target the market in Northeast China and neigbouring
countries such as Russia, Japan and the Republic of Korea," said DIGEC General
Manager Li Suzhen.
At the 16th Dalian International Garment Fair last September, a special area
set aside for fur firms from Russia was well received.
Officials in the city attached great importance to the co-operation.
"The co-operation will certainly boost the expo industry in the city and
upgrade the management level of the key exhibitors," said Vice-Mayor Qi
Yumin.
