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Five celebrities have been singled out for criticism after endorsing "phony" medicines and health foods.
The Professional Committee of Media Shopping, an official watchdog operating under the China General Chamber of Commerce, released its third investigative report yesterday, in which it slammed 25 TV commercials for their exaggerated portrayal of products.
The report said most commercials for health foods and medicines broadcast on local television stations across China violated advertising laws and regulations from the State Food and Drug Administration.
One mainland TV soap star endorsed a medicated wine in commercials shown on four television channels. The report's authors said the commercial exaggerated the effects of the wine and included praise from pretend customers.
Two other celebrities lambasted in the report paired up in a medicine commercial that overplayed the product's anti-aging properties with unfounded claims that it could make consumers look "10 years younger".
According to the report, commercials involving celebrities that pump so-called "fake" products are decreasing, but phony experts and patients are becoming more of a problem and misleading consumers.
The report has been passed on to the relevant government departments for consideration of further action.
（中國(guó)日?qǐng)?bào)網(wǎng)英語(yǔ)點(diǎn)津 Helen 編輯）
About the broadcaster:
Renee Haines is an editor and broadcaster at China Daily. Renee has more than 15 years of experience as a newspaper editor, radio station anchor and news director, news-wire service reporter and bureau chief, magazine writer, book editor and website consultant. She came to China from the United States.
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