The No 9333453 BALMAIN trademark was filed by Swatch Group for registration in April 2011, certifying to be used in Class 14 goods like clock. After that, the Trademark Office under the SAIC decided to reject the application of BALMAIN because it constituted similarity with the cited trademark Bermo and its figure. The disgruntled Swatch Group applied for a review to TRAB. The disgruntled Swatch Group then filed an administrative lawsuit. Recently, the Beijing First Intermediate People's Court held that although the two trademarks have the similar pronunciation, the cited trademark have been revoked by TMO, which cannot claim priority right, thus, withdrew the decision made by TRAB in first instance.