综合一区欧美国产,99国产麻豆免费精品,九九精品黄色录像,亚洲激情青青草,久久亚洲熟妇熟,中文字幕av在线播放,国产一区二区卡,九九久久国产精品,久久精品视频免费

Cars

Car-buying trends paint roadways a rainbow

By LI FANGFANG (China Daily)
Updated: 2010-04-09 09:47
Large Medium Small
Car-buying trends paint roadways a rainbowAccording to a survey conducted by a US-based color research firm, the average person takes 7 seconds to formulate their first impression of a product, and color makes up 67 percent of that decision-making process.

Another report, released by Beijing-based China Fashion and Color Association on 2010 car color and fashion trends, found 43.2 percent of Chinese consumers will change their buying strategy if the target brand does not offer the color they prefer.

"A successful color scheme can add additional 15 to 30 percent to the value of a car," said Liang Yong, chairman of the China Color and Fashion Association. "Although there is yet to be a mature system of color design in China's automobile industry, I believe in the near future, as private auto consumption becomes more mainstream, color will be a very important factor automakers have to pay attention to win market share."

Last year, red proved very popular in auto showrooms as it represents good luck and prosperity according to Chinese tradition.

In 2009, red cars made up 9 percent of all new vehicle registrations, up from 5 percent in 2008, making it the fastest growing color choice.

At one Shanghai GM dealership in Beijing, 30 percent of new Buick Regals sold last year were red. "Customers are willing to wait for several months for a red car," said a salesman that declined to be identified.

Over at Chery Automobile Co, red versions of one popular model, the QQ mini, account for more than 30 percent of the State-owned car producer's small vehicle sales.

Related readings:
Car-buying trends paint roadways a rainbow Continued driving restriction upsets city's car owners
Car-buying trends paint roadways a rainbow German luxury car sales boom in China
Car-buying trends paint roadways a rainbow BYD hopes to spark sales of electric car
Car-buying trends paint roadways a rainbow Is China about to be the global centre of car industry?

Other car makers too are aware of a car color's impact on consumers. "Color has been a key factor in car sales. So when designing and developing a new model, we will select the color early on according to consumer preferences and current fashion trends," said Chen Binbo, vice-director of Dongfeng Nissan's marketing department.

According to the China Fashion and Color Association's report, traditional colors like black, silver, dark blue, blue, white, dark red and red will remain the dominant car colors, while brighter colors like orange will be the new fashion trend in this year's car market.

"Chinese people prefer medium-sized sedans in silver or gray, larger luxury sedans in black and small economy or sporty cars in orange, yellow, green and purple," said China Color's Liang.

   Previous Page 1 2 Next Page  

高台县| 崇礼县| 宁晋县| 屏南县| 屯昌县| 海宁市| 湄潭县| 桐柏县| 临漳县| 子长县| 恩平市| 革吉县| 金昌市| 高陵县| 安平县| 五常市| 西昌市| 会东县| 崇明县| 忻州市| 中牟县| 土默特左旗| 宁都县| 宜川县| 织金县| 泰来县| 香港 | 澄迈县| 嘉峪关市| 山阳县| 千阳县| 昆明市| 嘉峪关市| 永德县| 德清县| 温州市| 永城市| 正镶白旗| 嘉禾县| 青阳县| 郧西县|