The Sunrise in the East: Visiting China - A Journey into the Heart of Chinese Brands, organized by Brand Finance, a leading global brand valuation and strategy consultancy, was held on Wednesday in London, the United Kingdom.

The event brought more than 150 guests from political, business, academic, and media sectors in both China and the UK to discuss the rise of Chinese brand identity, pathways to internationalization, and opportunities for cross-cultural collaboration, presenting a dynamic picture of China's growing soft power on the world stage.

David Haigh, chairman and CEO of Brand Finance, said that China's National Soft Power Index ranking rose to second in the world in 2025. This development represents more than a shift in ranking, it also marks a historic breakthrough in China's international brand influence and national image building, signaling an evolution in the global balance of power and perception.

Brand Finance, established in 1996 and headquartered in London, operates in 25 countries and completes more than 6,000 brand valuations a year.