The forum featured two parallel sub-forums, showcasing a multifaceted narrative of the rise of Chinese brands industry and city.

In the panel on the aviation and hotel sectors, experts from Air China Limited (London Office) and Trip.com discussed how Chinese aviation and hotel brands can maximize advantages in competitive global markets.

In the other panel on city development, Shanghai and Jiangsu province sought cooperation. The two neighbours intend to integrate cultural, tourism and innovation resources to complement each other.

The event was supported by institutions including ICBC, ICBC-AXA, Bosideng, Europe Times, China-Britain Business Council (CBBC) and Cheng International.

Wang Jingli contributed to this story