综合一区欧美国产,99国产麻豆免费精品,九九精品黄色录像,亚洲激情青青草,久久亚洲熟妇熟,中文字幕av在线播放,国产一区二区卡,九九久久国产精品,久久精品视频免费

World / Reporter's Journal

Professional sports making their plays for the Lunar New Year

By Chang Jun (China Daily USA) Updated: 2016-01-26 11:28

The Chinese New Year is just around the corner and I have been bombarded with repeated reminders that the most celebrated traditional Chinese holiday is near. Just in case I'm not getting it, here comes another influx of messages, all basically saying the same thing: Hey, dude, let's celebrate, even though we are in the US!

Joining in on the Chinese festivities is a throng of international industries - from US sports gear manufacturers and professional sports leagues to European leisure-culture trendsetters.

It seems to me that more and more foreign companies have realized that if they want to succeed in China, they have to keep their finger on the pulse of consumer trends there.

Two weeks before Chinese New Year, the National Basketball Association (NBA), which for more than two decades has been investing deeply in China and cultivating a consumption culture among the younger generation, announced plans to celebrate the Chinese New Year with millions of Chinese fans.

The NBA said the championship team, the Golden State Warriors, will first wear their 2015-16 season Chinese New Year uniforms for a road game on Feb 3 in Washington against the Wizards in honor of the start of the Lunar New Year, which falls on Feb 8.

The Warriors will sport the Chinese-themed threads again on Feb 9 when they host their official Chinese New Year Celebration, presented by Lucky Buddha Beer, at their home court Oracle Arena facing the Houston Rockets.

To wrap up the 2016 Lunar New Year salute, the team will wear the Chinese uniforms for the final time of the season on Feb 19 against the Trail Blazers in Portland.

In San Francisco, a city well-known for its high density of Chinese-American residents, the Warriors will send guard Klay Thompson on Jan 26 to take part in the "Adopt an Alley Way" program in Chinatown. Thompson will celebrate the Lunar New Year by touring San Francisco's oldest neighborhood in Chinatown - Ross Alley.

Thompson, who will be wearing the new uniform, will join local students from Galileo High School, along with the executive director of the Chinatown Community Development Center Reverend Norman Fong. The group will stop at Jun Yu's Barbershop for a Chinese erhu performance, the Performing and Martial Arts Center for a lion dance and end at the Fortune Cookie Factory where Thompson will learn how to make traditional Chinese fortune cookies.

"We have an amazing following from our Chinese fans both here in the Bay Area and abroad," said Warriors President and COO Rick Welts. "Hosting a Chinese New Year celebration at Oracle Arena and wearing the uniforms to honor the Lunar New Year is a great way to not only connect with the Asian culture, but to also thank our fans for supporting us throughout the season."

The National Football League (NFL), meanwhile, sent its managing director in China Richard Young to San Francisco on Jan 24 with a team composed of legendary NFL Hall of Fame quarterback Joe Montana, President and CEO of Anheuser Busch InBev Asia Pacific Michel Doukeris and well-known sports commentator Huang Jianxiang.

Young unveiled a strategic partnership between NFL and Budweiser, which is owned by brewer Anheuser-Busch InBev, through which the two sides can jointly strengthen the promotion of the American football culture in China.

The strategic partnership between the two brands comes in time for the 50th NFL Super Bowl that will be played at Levi's Stadium in Santa Clara, California, on Feb 7, which happens to be Chinese New Year's Eve.

"We are proud to be extending this partnership to China," said Young. As part of its plan to raise visibility and popularity of American football, the NFL in recent years has launched cooperation with collegiate teams and started tournaments.

Contact the writer at junechang@chinadailyusa.com.

Trudeau visits Sina Weibo
May gets little gasp as EU extends deadline for sufficient progress in Brexit talks
Ethiopian FM urges strengthened Ethiopia-China ties
Yemen's ex-president Saleh, relatives killed by Houthis
Most Popular
Hot Topics

...
通海县| 若尔盖县| 上杭县| 昌宁县| 中西区| 大石桥市| 濉溪县| 塔城市| 庆安县| 鸡泽县| 旬邑县| 五家渠市| 田林县| 屏东县| 新竹市| 林甸县| 交口县| 方城县| 旬邑县| 安吉县| 新兴县| 江口县| 饶阳县| 和田市| 南部县| 宜都市| 平远县| 舞钢市| 无棣县| 明光市| 定西市| 石景山区| 鄢陵县| 江川县| 哈巴河县| 旅游| 博白县| 元氏县| 广东省| 寻甸| 竹山县|